I made eye contact with Andy Warhol one day as I was walking down Broadway in Times Square.
I don’t know about you but I wanted to ask him what he was doing on the billboard ad for Burger King’s latest Super Bowl campaign.
I also raised my eyebrow when I saw the TV commercial.
Is Burger King trying to be artsy now? Oh, they think they are high-brow now?
In short, this is a far cry from the brand’s usual identity that we all love–provocative, weird and attention catching. Knowing our old friend, what if this whole thing was a scheme or a prank? What if Burger King was pulling our legs and tricking us into believing that they were going off-brand so we would start conversations like this (for free PR). So, my friend and I decided to create this video to give the disappointed audience what they want- a plot twist, in hopes that Burger King could remain weird in our hearts.